company news

Eva Neumann Comments on “Downturn Compels Firms to Rework Marketing”

ENC’s President Eva Neumann was featured in a recent Washington Technology article. In summary some of her thoughts:
- People are becoming more aware that marketing is more of a “must do” versus an option.
- People underestimate the challenges that the government has becuase they don’t understand the size and complexity of the government market.
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ENC Provides NIH Clinical Center with Recruitment Branding and Outreach

ENC is working with the NIH Clinical Center to develop and implement strategic outreach campaigns to help recruit adults and children to participate in clinical trials. The integrated outreach campaigns leverage newly refined messaging and a new visual brand — all created with the Clinical Center team by ENC’s graphic designers, and strategic messaging experts. [...]

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press releases

Working Mother magazine Named ENC One of the 25 Best Small Companies for Women

(ENC), a full-service marketing and public relations firm specializing in government information technology (IT), has been named one of the 25 Best Small Companies for Women for 2007 by Working Mother magazine. ENC was selected from among hundreds of candidates nationwide.

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ENC Again Recognized by the Stevie®Awards for Employer of the Year and Best Entrepreneur

ENC Marketing & Communications, Inc. (ENC), a full-service marketing and public relations firm specializing in government information technology (IT), has been recognized by the Stevie’s For Women in Business as a finalist in the following two categories…

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client news

SBA Launches Online Community

ENC client, the U.S. Small Business Administration’s Business Gateway program, has launched an online community for small business owners. In-line with the new administration’s focus on transparency and collaboration, the site invites small business owners to register, connect and learn using web-based tools.

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“No Bodies” messin’ with WZ

“No Bodies” blogger, Tad DiBiase recently blogged about Wicklander Zulawski (WZ) on his newly launched site. He discusses the importance of non-confrontational interrogation in no body murder cases, specifically citing the Arthur Ream case, a 22yr old cold case which WZ played an integral part in solving.

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featured articles

Social Media Marketing Examples

http://www.beingpeterkim.com/2008/09/ive-been-thinki.html

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How Multiple Touches Can Lead to Profit Multiples

It’s Friday afternoon. Phil, the top sales rep for a technology company, is catching up on his paperwork.
Reluctantly, he picks up a stack of leads awaiting follow up. He rifles through them looking for the hot ones that have budgets and plan to buy within 90 days. He finds none. Among the discards: a prospect [...]

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industry news

McDonnell orders independent review of 'unacceptable' computer failure

Virginia Gov. Bob McDonnell has announced that an independent commission will be formed to review the weeklong computer failure that affected many state agencies. The contractor, Northrop Grumman Corp., has agreed to pay for the review of the failure.

Agency aims to play matchmaker with new hiring tool

The national intelligence office is developing a site that would pair job applicants with suitable federal vacancies.

Pentagon banks on teamwork to meet Gates mandate

The Pentagon has commissioned five teams of defense officials and experts to take on different aspects of realizing plans to cut the Defense Department budget by $100 million in the next five years, according to the Malcolm O'Neill, the Army’s top acquisition official.

Oil sheen reported over water near rig fire in gulf

Coast Guard officials says it is not immediately clear whether the mile-long sheen is coming from fuel aboard the platform or an undersea leak.


Deepwater Horizon - United States Coast Guard - United States - Transocean - BP

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enc thoughts

Are You on the Gov 2.0 Train Yet?

The new administration is placing pressure and encouraging government entities to get on board. The spur of Web 2.0 activity among government has generated the term “Gov 2.0” to categorize the next generation of a more collaborative, transparent, and web savvy government.

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Sending Mixed Signals with Messaging

If I were in Congress, I’d give those auto executives a single chance to get their stories straight. I’d just ask them this one question: “Where are you staying in DC tonight?” If the answer was “a friend’s apartment,” “Motel Six,” or something equally economical, I’d consider voting them the money. But if they told [...]

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