If you’re a gray-haired government marketer (like me), you may be wondering why you’re hearing so much of a fuss lately about Facebook. Some may try to tell you that Facebook is just for the “younger generation.” But you’d be overlooking a useful tool and a powerful marketing platform if you listen to them. Instead, go to Amazon and order a copy of I’m on Facebook—Now What??? by by Jason Alba (Author), Jesse Stay (Author), Lee Lorenzen (Foreword), and Robert Scoble (Afterword). Now any 20-something worth their salt will tell you it’s really lame to read about Facebook in a book. But I’m on Facebook is clear, concise, and an easy read. It focuses mostly on marketing and promotion rather than the social stuff. Better yet, it’s a quick jumpstart for those of us who frankly are a little bit behind the curve. Get your copy, get with the program, and pretty soon you’ll be navigating your way around “friends,” “feeds,” “pokes,” “events,” and “applications” like a kid half your age.

—Matt Arozian