Business-to-Government Marketing and Public Relations

Government customers prefer to minimize risk by buying from the companies (and people) they know best. In the public sector market, that puts a premium on building awareness, credibility, and trust. Our value to our clients lies in our proven ability to guide them toward the best possible use of their government marketing dollars.

ENC offers marketing and communications solutions that extend our client’s reach, improve their visibility, lower their costs, and improve their federal marketing return on investment.

Solutions Packages

Public Sector Market Readiness: ENC helps national and global companies successfully enter and pursue government business by identifying government audiences that are most likely to influence or specify purchasing activities and then developing and implementing compelling communications programs that are designed to change the audiences’ perceptions, requirements and purchasing decisions.

Demand, Lead Generation and Event Services: ENC works with large and small organizations to help fill the sales pipeline, lower the cost of sales, and decrease risk by creating and managing the implementation of innovative and comprehensive integrated marketing programs and strategies.

Messaging and Branding: ENC works with companies to define, differentiate, and communicate their public sector offerings and align those with the missions and mandates of government agencies and the needs of market partners.

Marketing Program Outsourcing: ENC staffs companies with experienced government marketers (on-site or at ENC). We can backfill individual positions (during family leaves for example) or train and manage entire marketing departments (during reorganizations, acquisitions, etc.).

ENC’s Active and Former Industry Clients Include:

Click on links for detailed case studies:

• Industry Solutions
• Government Solutions
• M.B.O.* Solutions