The new administration is placing pressure and encouraging government entities to get on board. The spur of Web 2.0 activity among government has generated the term “Gov 2.0†to categorize the next generation of a more collaborative, transparent, and web savvy government.
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If I were in Congress, I’d give those auto executives a single chance to get their stories straight. I’d just ask them this one question: “Where are you staying in DC tonight?” If the answer was “a friend’s apartment,” “Motel Six,” or something equally economical, I’d consider voting them the money. But if they told [...]
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Marketers of “a certain age” will catch the “I Love Lucy” reference in the headline of this post. But what I’m really referring to are the enormous communications challenges facing federal agencies as they move to implement the Obama administration equivalent of Executive Order (EO) 13423.
EO 13423 requires federal agencies to “lead by example in [...]
LinkedIn has added new functionality to groups. As the Government Marketing Association approaches the 100 member mark, we will be able to use these new features to coalesce our group into a wonderful government marketing resource for all of you.
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Carey Bandler asked a very interesting question on LinkedIn over the weekend. You can read his entire inquiry here, but it basically boiled down to two questions: “how many business networking groups should I join?” and “should I remain a member of a group that makes privacy demands I’m uncomfortable with?”
Rather than advocate an arbitrary [...]
Tonight I was listening to the very first episode of The Connections Show, a great podcast on social networking by Stan Relihan, a recruiter in Australia. More about Stan in a moment but during the program, he happened to mention a website called Linked Intelligence (brilliant name/great tagline).
I’ve been bouncing off LinkedIn a bit so [...]
When people ask me what I do, I usually tell them that I “explain technical stuff to non-technical decision-makers.” For the past 20 years, I’ve been writing and designing messaging, collateral, web content, etc. on subjects ranging from enterprise content management to opsonophagocytometry. All that means is that I know a little bit about a [...]
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If you’re a gray-haired government marketer (like me), you may be wondering why you’re hearing so much of a fuss lately about Facebook. Some may try to tell you that Facebook is just for the “younger generation.” But you’d be overlooking a useful tool and a powerful marketing platform if you listen to them. Instead, [...]
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Northrop Grumman IT President Linda Mills said that the firm will continue to address non-traditional markets under the corporate banner of “Securing the Commons.” Now whatever else that turns out to be—she called it a “strategic corporate thrust”—it’s also messaging.
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Eco Imprints is one of many soon to emerge promotional companies pushing eco-friendly giveaways. There are some great environmentally friendly ideas for promotional items that are current and original.
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