Social Media Marketing Examples
Posted by tjohnson on Oct 24 2008http://www.beingpeterkim.com/2008/09/ive-been-thinki.html
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Articles
How Multiple Touches Can Lead to Profit Multiples
Posted by ENC on Apr 15 2008It’s Friday afternoon. Phil, the top sales rep for a technology company, is catching up on his paperwork.
Reluctantly, he picks up a stack of leads awaiting follow up. He rifles through them looking for the hot ones that have budgets and plan to buy within 90 days. He finds none. Among the discards: a prospect [...]
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
Posted by ENC on Apr 15 2008The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow.
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Identity-Driving Branding: Branding From the Inside Out
Posted by ENC on Apr 15 2008Most companies have recognized for some time that branding is of paramount importance to the success of their business. Building a strong brand, it is believed, will make it easier for over-stimulated consumers to make buying decisions. More importantly, it will increase the likelihood that one company’s product or service will be chosen over another’s. [...]
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The Power of Excellent Messaging
Posted by ENC on Apr 15 2008Most CEOs and even VPs of marketing think messaging is about a good tagline. That’s probably 1% of the value-add of smart messaging work. And it’s also not a quick hit with the executives: It can take weeks of very hard work to distill the essence of a company / product into hard-hitting words.
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Business to Business Email Marketing Best Practices
Posted by ENC on Apr 15 2008B2B firms are aggressively moving more money into email marketing. But badly targeted, irrelevant business emails irk customers, don’t generate sales or satisfaction, and can tarnish customers’ perception of a once-trusted brand. Built gradually over the last five years, Hewlett Packard’s (HP’s) “Technology At Work” email newsletter provides a good model for B2B marketers planning [...]
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The Seven Stages of Effective Survey Research
Posted by ENC on Apr 15 2008Organizations today rely on survey research to learn much-needed business intelligence. Surveys can help you understand customer preferences about a particular product, gauge employee satisfaction, identify market opportunities and much more.
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