Eva Neumann Comments on “Downturn Compels Firms to Rework Marketing”
ENC’s President Eva Neumann was featured in a recent Washington Technology article. In summary some of her thoughts:
- People are becoming more aware that marketing is more of a “must do” versus an option.
- People underestimate the challenges that the government has becuase they don’t understand the size and complexity of the government market.
See the entire article here.
Resources:
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